A weird new trend is springing up on the internet, a trend I think of as “viral images.” Not videos. Just single photos that twelve or seventeen of my Facebook friends will post in a 24-hour window. Yesterday’s was the image below, of some Rhode Island grocery store’s sign explaining their decision to stop stocking Kashi.
I promise I’m going to work very hard to make sure the rest of this post doesn’t come off as a lecture. I know a lot of people — you, me, us, the average consumer — may genuinely not be aware of the Kashi-GMO connection, or any of the others that I will detail here. But an organic grocery store just now finding out? Ok, nevermind that.
So I take this as a teachable moment, and the teach is this (in case you don’t feel like reading the rest of the post): All processed food should be treated as suspect.
This doesn’t mean all processed food is bad. But it does mean we need to start changing our definition of “processed.” Most people tend to think that if a food is labeled as organic, natural, containing all-natural ingredients, containing no artificial ingredients, containing whole grains, etc etc etc. then that’s good enough.
But I tend to judge food based on the package it comes in. If you can pick up the ingredient by itself (like a vegetable or piece of fruit) you’re golden. If it’s in a box, a bag, or the freezer section, you should start checking ingredients lists. Sometimes you will find just one or two things — still golden! Frozen fruits and veggies, a bag of plain pita chips, etc.
The real lesson to me, of the Kashi controversy though, is not the length of the ingredients list. The presence of GMO ingredients, as of right now, is not a labelling requirement, so you wouldn’t see those by reading the package. The reason I wasn’t surprised by this revelation from Kashi (aside from knowing about it for some time) is that I know Kashi is owned by Kellogg’s.
Yes. Kellogg’s, the 12th largest food processing company in the world. Producer of many fine sugary cereals, currently lobbying against the FDA’s voluntary regulatory guidelines for marketing those same cereal to children Kellogg’s. Kellogg’s, who also, by the way, owns MorningStar and Gardenburger brands.
Like I said, I’m not here to lecture, or to wag my finger and say you should’ve known better.
Because I didn’t used to know either.
Here’s how I wrote about my moment of discovery in The Vegetarian’s Guide to Eating Meat:
Boca burger, according to their website, was founded in the 1970s by a chef determined to make the vegetarian hamburger taste good. What the website doesn’t mention is that Boca was acquired in 2000 by Kraft Foods, the largest food processing company in North America. Up until 2007, Kraft was owned by Altria Group—the new and improved name of the public-relations challenged Phillip Morris, USA.
When I started picking away at the corporate connections in the food industry, I began to feel like an internet crazy. The more I dug, the more I convinced myself maybe I was just making mountains out of molehills—maybe I was looking too hard for something not really there. Maybe it didn’t have to be so hard. Maybe I could just turn away, go back to my old, easy vegetarian diet.
Until I read that in 2001, a U.S. jury ordered Philip Morris to pay three billion dollars in damages to a smoker suffering terminal cancer, a landmark legal victory for the anti-tobacco movement. Phillip Morris appealed the decision, but the next week they went out and raised nine billion dollars, by selling just 16 percent of Kraft Foods. Suddenly, my purchase of a Boca Burger, supposedly free from the stains of corporate greed, just went to helping an evil tobacco corporation from sinking into bankruptcy.
The point is: if the all natural brand is owned by the same multinational corporation that makes the mainstream product you are avoiding, you have reason to distrust their ingredients list, their treatment of workers and animals, and their environmental record.
When I said something like this on Facebook yesterday, my friend Lindsey made a good point in asking what this all actually means. How can we tell which brands are “good” and which are “evil”? Or at least, which to actually buy.
My short answer there, was, half-jokingly: Organic/natural foods are not all made on communal love-farms.
But the good, well-developed answer isn’t that you must simply avoid any and all corporate products. I still buy mayonnaise and pasta that have been industrially-produced. But being aware of the corporate connections and therefore, potential health, safety, and environmental issues for even our “natural” food products is important if for no other reason than it reinforces an emphasis on whole foods, and on foods made with our own hands, as much as possible.
What are your thoughts on the Kashi controversy? Did any of the connections on the chart above surprise you? Do you remember your moment of realization? Leave a comment and share your story with us!